How It Works

From NZ wool to stronger nails. Tested and trusted.

Most nail products coat the nail.

Dr Tom Nailcare delivers a proprietary blend of keratin, including a specialised hydrolysed form derived from New Zealand wool, directly into the nail. This keratin bonds with your nail’s own structure, reinforcing it from within to increase strength, flexibility, and resistance to cracking or peeling

Ours strengthens it from within.

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What makes it different?

  • Absorbs into the nail rather than sitting on top
  • No solvents, no polish, no removers needed
  • Safe and effective for daily use
  • Effectively cross-links the keratin fibres in the nail to increase nail structural strength


In lab testing, the formula increased nail strength by 30% in 10 days. Real users reported nails that were smoother, stronger, and visibly healthier.



Lab Test Results

Behind The Science

The Nail Struggle: What I Tried Before

Before developing my own formula, I tried everything – nourishing oils, nail varnish-based hardeners, acrylics, even glued-on fakes.

  • Oils helped a little, but didn’t prevent breakage.
  • Varnish-based products flaked off and took layers of nail with them.
  • Nail polish removers only made things worse.
  • Acrylics helped short-term but damaged my nails long-term.

Each attempt left my nails weaker and me even more frustrated.

Creating a Way to Test Nail Strength

There was no reliable lab method to test nail-strengthening products. So we made one.

With support from a local university and Callaghan Innovation, we:

  • Developed keratin-based test nails (from NZ sheep’s wool).
  • Standardised their size and thickness.
  • Used tensile testing machines to measure flexibility and breakage strength.

This method gave us measurable, scientific data – a game-changer for product development.

How 30/95 Works

40 people tested the product:

  • 95% of guitarists said it was effective or very effective.
  • 93% of all testers (including a nurse, teacher, and hairdresser) had positive results.
  • One guitarist needed longer to see results, but it worked in the end.
    Read the full user feedback report here.
Why It’s Called 30/95

Simple, 30% stronger nails in the lab. 95% of guitarists found it effective.

That balance of science and real-world results is what sets it apart.