We’re looking for a select group of creators to share their natural nail recovery journey, showing what happens when nail health comes first.
Our goal is to spark curiosity about the Dr Tom range and ritual and inspire more people to take steps toward stronger, more flexible and naturally beautiful nails.
If you value honest beauty content and are curious about improving your nail health, we’d love to hear from you.
The Idea: Nail Re-hab
Our Nail Re-hab challenge encourages people to take a 30-day break from synthetic nail treatments such as the endless cycle of Gel nails
The campaign focus on rebuilding nail strength and flexibility, allowing nails to grow longer and break less.
Creators in this campaign will document their natural nail recovery journey, showing what happens when nails are given time and the right care to recover and strengthen.
This includes:
• Documenting "before" photos of your nails
• Progress content after 10 days days / sharing the Dr Tom nail-care ritual
• Final results after 4 weeks
* We're looking for content that feels honest, real and educational
UGC Creators & Micro-Influencers
We’re looking for creators who enjoy documenting real routines and visible transformations.
You don’t need a large following — the focus is on authentic content that shows your natural nail recovery journey.
Content Expectations
Creators will produce simple, authentic content that can be shared by Dr Tom.
Content may include:
Content will be provided to Dr Tom for reposting across our channels. Sharing on your own account is optional.
Approximately 3 months of Dr Tom products, including:
All collaborators should be willing to:
You can still use regular nail polish occasionally, but we recommend keeping nails bare most days so the products can work most effectively.
Expert-led, Evidence driven. Created by a hospital physician and supported by lab testing and real user results.
Proudly NZ made and owned
A locally developed nail care brand with a strong focus on sustainability.
Our formula uses biodegradable hydrolysed wool keratin that penetrates the nail to strengthen it from within.
We’ve already received many positive reviews, with an average rating of 4.34 out of 5 stars